Week 1: Training setup + CRO fundamentals
Week 2: CRO Audit (part 1)
Week 3: CRO Audit (part 2) - Heuristics Analysis
Week 4: Landing pages & Funnels
Week 5: Experimentation
Week 6: CRO as a service
Archive
Ecowool homepage redesign & optimisation + User testing
Usability hub (user testing platform):
https://usabilityhub.com/
* $20 usd per 10 people hired to answer one short question
* 5 second tests
* Preference tests
Test results:
https://app.usabilityhub.com/t…
Unbounce: landing page builder (used to put together example)
https://unbounce.com/pricing/ (from $90 usd per month)
Ecowool template built for testing purposes: http://unbouncepages.com/ecowo…