Week 1: Training setup + CRO fundamentals
Week 2: CRO Audit (part 1)
Week 3: CRO Audit (part 2) - Heuristics Analysis
Week 4: Landing pages & Funnels
Week 5: Experimentation
Week 6: CRO as a service
Archive
How and what to test
Categorizing issues and prepping them for testing: download the guide here!
Action list spreadsheet (with example inside, please make a copy!)