Notes that I made during this analysis (the ones you see me writing on the video

From Ecowool.com / mobile experience analysis:

– Lack of value proposition: who are they? what do they do exactly? >> missing information (or value prop)

   Sheepskin section:
– Sheepskin rugs page has a value prop with a ‘wall of text’ and get’s hard to read it all (mobile)
– Weird animation happens when scrolling down (under the header)
– CTAs saying ‘shop windward rugs’ aren’t that apparent
– An email address has been provided instead of an in-page form or chatbox to ask for support (this is not recommended)


  Best selling sheepskin rugs section:

– Products have a delay to load image
– There are pockets of negative space (white space) in between the header and products
– Products display two prices: is that a range? confusing
– Do all products have free shipping? if so, do we need to add those words in each product?
– Page numbers aren’t needed and are confusing: when clicked ‘page 1’ .. it took me to the beginning of this same page


  Borwon sheepskin rugs
– Same issue with negative space usage
– Products are lacking badges to guide users (example, top seller, lastest collection etc)
– There are no filters or ways to sort out through the product range (by pricing, type, color, stock etc)


– Currency: is there a way to find out the currency fees/values used to calculate the price?
– About us: gives the impression the page ends right after seeing the contextual menu under the header image


–Made in NZ: has the same image and design as about us… you wouldn’t notice you changed to a new page. Change the above the fold.


– Shipping page: same as per above

– Return and exchanges: same as per above
12 months manufacture warranty >> why not have a ‘seal’ showing this on homepage/key pages?

Payment and pricing.. same as per above
Note: afterpay can be used with over 4 installments, but only for orders above 2000

Security: same as per above

Blog: nothing much to say here, love the audio option

Product page:
Size options:
* switch drop-down menu and use two buttons instead
* it could also show how long ‘long wool’ is (ecowool sheepskin baby rug)
It is extremely hard on a phone to select a color and see the photo at the same time
Product says free shipping: any estimated delivery/dispatch times?
Do you have this product in stock?
Reviews are quite hidden: they should be easier to find and see
Usage of ‘Free shipping’: this should be highlighted in a way it resonated more with users


Apply coupon and update cart/proceed to checkout:
Same color means same relevancy: make one more colour-prominent

Search functionality:
– Take ages!
– With no filters it gets quite messy to use


Contact us form:
Validation comes after we press the final button: it should be available de moment we introduce invalid characters (for example, numbers on the email field’.