Week 1: Training setup + CRO fundamentals
Week 2: CRO Audit (part 1)
Week 3: CRO Audit (part 2) - Heuristics Analysis
Week 4: Landing pages & Funnels
Week 5: Experimentation
Week 6: CRO as a service
Archive
Google Analytics: Health Check
GA troubleshooting guide:
Annie’s Cushing’s Audit Checklist >>> comprehensive guide!
Excluding query parameters:
URL query parameters worksheet
Health Checks:
The Finest Google Analytics Setup (Shopify) – PDF version
The Finest Google Analytics Spreadsheet (Shopify) – Checklist version (recommended)
CXL Google Analytics Health Check guide
Spam troubleshooting guide:
The Ultimate Guide to Stopping Spam, Bots, and Other Junk Traffic in Google Analytics