Anatomy of a homepage.
How to design your website for LEAD GENERATION
The homepage is a critical resource for users to not only get to know the brand but also start learning about products’ core features and what makes them stand out from potentially better-known alternatives.
What elements would you need?
- Value proposition
- Include a Contact Number
- Add Email Capture Forms
- Benefits
- Social Proof
- CTAs & Marketing Copy
- Add a "Subscribe" Page
Value proposition
Speaking directly to your lead will help you get their attention more easily so you can attract a highly targeted audience to your site.
Include a Contact Number
Even though it may not seem important, highlighting your contact information by putting your phone number on the top of your website generally increases conversions.
Benefits
Benefit statements explain how you are solving a problem that your prospects have.
You want to extend the bullet point descriptions into a more detailed overview.
Social Proof
This lends more voice to your homepage, which can help a lead feel more comfortable, and that he is in the right place to get what he is looking for.
CTAs & Marketing Copy
Your marketing copy around the CTA buttons should serve the purpose of building excitement around your offer.
