Anatomy of a Landing Page
- Phone number
- Currency options
- Web language selection
- Main headline
- Supporting headline
How to create a E-COMMERCE LANDING PAGE
Your landing page should be serving one campaign goal. This is why they get better conversion rates than most homepages ever do. Think about what you want visitors to do; if something on the page does not get them to that desired result, remove it. Every design element you include on your landing page should be in service of one singular campaign goal.
What elements would you need?
- Value proposition.
- Hero shot.
- Benefits.
- Product detail.
- Social proof.
- Risk-free guarantee.
- The call to action.
- The offer section.
Value proposition
Your unique value proposition is where you present your core description of what the page is about. If people can’t determine the purpose of your page from the main headline (and subhead) you’re doing something wrong.
Hero shot
The hero shot is the best photograph or graphical image of your product or service, designed to make it stand out as something worth attaining. It should dominate the page, making it immediately clear what the page is about.
Benefits
Your benefits should explain how you are solving a problem that your prospects have.
Social Proof
Social proof, the concept being that users are more likely to convert if they see that others before them have, and are glad they did.
Risk-free guarantee
A guarantee is a powerful sales and marketing tool and not enough companies use them to their advantage. The goal of a guarantee is to combat objections and make a strong statement.
The call to action
The call to action should always support your conversion goal, so start by thinking about what you want to achieve with a particular campaign.
The offer section
The offer section – “You might also like”. When you look at ecommerce as an industry, the two most important numbers in your whole business are your average order value and your lifetime customer value.
