Anatomy of a landing page.
- Main headline
- Supporting headline
How to create a BOOKING LANDING PAGE
Your landing page should be serving one campaign goal. This is why they get better conversion rates than most homepages ever do. Every design element you include on your landing page should be in service of one singular campaign goal.
What elements would you need?
- Value proposition.
- Select hero image.
- Benefits.
- The call to action.
- Visual form.
- Social Proof.
Value proposition
Your unique value proposition is where you present your core description of what the page is about. If people can’t determine the purpose of your page from the main headline (and subhead) you’re doing something wrong.
Why is this a good value proposition example?
- Is memorable: It can be easily remembered and communicates a unique benefit (massages at home)
- Is focused in the client: Shows a benefit that customers value
The hero shot
The hero shot is the best photograph or graphical image of your product or service, designed to make it stand out as something worth attaining. It should dominate the page, making it immediately clear what the page is about.
90% of information is conveyed visually
Benefits
Your benefits should explain how you are solving a problem that your prospects have.
Use your design to draw attention to the elements that matter most.
Benefits statements should attach directly to the pain.
Social proof
The concept being that you are more likely to convert if you see that others before you have, and are glad they did.
Testimonials can give your visitors a sense of the community you have.
The call to action
CTA should always support your conversion goal, so start by thinking about what you want to achieve with a particular campaign.
Reserve one of your colors and apply it only to your call to actions
Focalice attention in one point.
Visual Form
It’s crucial to achieve the balance of requesting enough information from the user to qualify them as a valid lead or prospect.
Qualify a valid lead or prospect, without asking them to essentially hand over their identity.