Anatomy of a homepage.
- Phone number
- Currency options
- Web language selection
- Main headline
- Supporting headline
How to create a BOOKING HOMEPAGE
What elements would you need?
- Value proposition.
- Select hero image.
- Use clear CTA.
- Benefits.
- The push to “buy now”.
- Contact information.
- Prominent navigation menu.
- Display most popular products/services.
- Social Proof.
- Offer currency options.
Value proposition
Describe a unique experience to appeal to your customers’ emotions, this will help you get their attention more easily so you can attract a highly targeted audience to your site.
Why is this a good value proposition example?
- Is memorable:
It can be easily remembered and communicates a unique benefit (massages at home) - Is focused in the client:
Shows a benefit that customers value
Select hero image
Nothing conveys the experience of your business more effectively than photos and videos.
- 90% of information is conveyed visually.
- It needs to communicate what this page is about.
- Also, it presents a noisy background that would impact on how users read and understand the value proposition.
Display most popular products/services
Keep in mind that certain products/services of your website are more popular than others and you want those to receive more attention than less important ones.
- Use your design to draw attention to the elements that matter most.
Benefits
Benefit statements explain how you are solving a problem that your prospects have. Ask yourself “What do my potential customers need?”, then write down one sentence solutions to those needs.
- A good way to announce your benefits: is doing bullets points, and then if needed, add some feature details below.
- Bad example: too much text, people don't take the time to read.
- Also, the text occupies the entirety of the page's width: always use up to 60% of the total width, to ensure good readability.
The push to “buy now”
Urgency comes into play when shoppers feel the need to act immediately.
- Urgency is a prominent psychological technique that compels people to take action right away.
Contact information
It’s essential to make the contact information as easy as possible for your customers to contact you however they prefer.
- Highlighting your contact information on the top of your website generally increases conversions.
Offer currency options
It is a global world, if you offer your product to a New Zealand buyer in euros, you will cause friction.
- Reduce friction, make it easy as possible for your visitors to convert.
- Accepting multiple currencies has the potential to provide your business with advantages: a larger customer base, and perhaps even an edge over your biggest rivals.
Prominent navigation menu
Many users ignore the content of a website and go directly to the navigation menu, for this reason it should be one of the most notable elements.
- It allows the users to quickly and easily find the information they're looking for.
- Bad example: to search for the different options of flight, hotel or car rental, you have to press "more travel" first.
Use clear CTA
A prominent CTA bottom is one of the most essential parts of an online commerce.
- Focalise attention in one point.
Social Proof
This lends more voice to your homepage, which can help a lead feel more comfortable, and that he is in the right place to get what he is looking for.
- Testimonials can give your visitors a sense of the community you have.
- One way of assuring confidence and trust for the user is by showing the brands that support what you do.
Inspiration
