Anatomy of a Service Page
How to create a great SERVICE PAGE
Your services page is one of the most critical pages on your website whose purpose is to not only reveal what you offer but how your company stands out from the rest.
It starts with the messaging. Based upon the service you have; you need to figure out the best way to explain it. Your service page is an opportunity to build trust with your target prospect by sharing more about your specific offer and how it can help them.
What should be included in a service page?
- A compelling headline.
- The copy.
- Feature the various services you offer.
- Various content and media formats.
- A clear CTA.
- Social proof.
- Give the users a way to connect.
A compelling headline
A great headline captures attention and gets people to explore your page, and the individual services featured on it, in greater depth.
The copy
This should communicate what your service is as well as share more about the process.
Feature the various services you offer
Include a brief overview of each service you offer in a way that enables people to distinguish the differences between them.
Various content and media formats
Remember that not everyone prefers text-based messaging, and some people engage much better with images or video.
A clear CTA
Don’t leave the consumer hanging. Be specific about the action you want them to take to engage your services.
Social proof
Give people a good reason to believe your services can be trusted and generate the benefits you say they do.
Give the users a way to connect
It’s important to let people know that you are there for them if they are having trouble figuring things out.
