Stellar Path

to Conversions

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CONVERTION
PRINCIPLES

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POSITIONING

MESSAGING

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VALUE LADDER

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SEO

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TIK TOC

Guiding principles

BUILDING A FUNNEL

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Mapping

Reporting

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Examples

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DESIGN PROCESS

Example

Example

Example

UX PRINCIPLES

Service Page

Home Pages

Tech Audit

Booking Forms

Home Pages

Service Pages

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Setup

Healthcheck

GTM SETUP

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CUSTOM / OTHER

SHOPIFY

WORDPRESS

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CONVERSION OPTIMISATION

Low Traffic

High Traffic

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Tech Audit

User Behaviour

Mouse Tracking

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UNCHARTED PLANET

Lead Generation

Ecommerce

Bookings

Surveys

Testing

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Our path
starts here!

= content available up completion of previous lesson

= upcoming content

Websites

As a professional in our industry, you know the importance of staying up-to-date on the latest trends and strategies.
That’s why we invite you to unlock exclusive content and insights that will help you take your skills and knowledge to the next level.

Discover new tactics, learn from industry experts, and gain valuable insights that can help you succeed in your career.
Don’t miss out on this opportunity to improve your skills and stay ahead of the competition. Unlock the content now and start your journey towards success.

Traffic Acquisition

As a professional in our industry, you know the importance of staying up-to-date on the latest trends and strategies.
That’s why we invite you to unlock exclusive content and insights that will help you take your skills and knowledge to the next level.

Discover new tactics, learn from industry experts, and gain valuable insights that can help you succeed in your career.
Don’t miss out on this opportunity to improve your skills and stay ahead of the competition. Unlock the content now and start your journey towards success.

Websites

Do you want to know the secret to unlocking the jackpot of your online business? It’s all about aligning the four levers of growth: traffic acquisition, activation, retention, and referrals.

While most people focus on the first three, the fourth one – your website – is often overlooked. In this video, we’ll show you how to revamp your website and align all four levers to achieve online business success.

Traffic Acquisition

Are you tired of relying on marketing agencies to run your paid ads and feeling like you’re not fully in control of your marketing strategy? In this video, we’ll explore the third lever of marketing – traffic acquisition – and how it’s often overlooked in favor of paid ads.

We’ll discuss the benefits of working with agencies, but also the downsides and how it can become a crutch for your business. Join us on this journey to embracing marketing and taking control of your traffic acquisition strategy for sustainable growth.

VALIDATION

Your home page is the first impression a visitor may get, and the introduction into the rest of your content. It should serve as the image of your business and promote interest in what you have to offer.

Today’s consumers expect to be able to book accommodation or different services (car rentals, massajes, stylist) online and many prefer it over calling or emailing for availability.

The 4 Levers

Your home page is the first impression a visitor may get, and the introduction into the rest of your content. It should serve as the image of your business and promote interest in what you have to offer.

Today’s consumers expect to be able to book accommodation or different services (car rentals, massajes, stylist) online and many prefer it over calling or emailing for availability.

Conversion Principles

Your home page is the first impression a visitor may get, and the introduction into the rest of your content. It should serve as the image of your business and promote interest in what you have to offer.

Today’s consumers expect to be able to book accommodation or different services (car rentals, massajes, stylist) online and many prefer it over calling or emailing for availability.

Foundations

Are you tired of putting in all the effort to drive sales, only to neglect the most important aspect of your business – the customer experience?
In this video, we’ll delve into why understanding the customer experience is crucial, how to break down marketing paradigms, and build a solid foundation for sustainable growth. Are you ready to join me on this journey?

Next

Conversion Principles

As a professional in our industry, you know the importance of staying up-to-date on the latest trends and strategies.
That’s why we invite you to unlock exclusive content and insights that will help you take your skills and knowledge to the next level.

Discover new tactics, learn from industry experts, and gain valuable insights that can help you succeed in your career.
Don’t miss out on this opportunity to improve your skills and stay ahead of the competition. Unlock the content now and start your journey towards success.

Validation

Have you ever wondered why some businesses succeed while others fail? The answer lies in the invisible forces that come into play. In this video, we will explore the 4 main levers that drive business success and how to leverage them to consistently sell products and services.

Join us as we delve into the world of business validation, the first lever, and learn how it can help you put the right pieces in place to succeed.

The 4 levers

As a professional in our industry, you know the importance of staying up-to-date on the latest trends and strategies.
That’s why we invite you to unlock exclusive content and insights that will help you take your skills and knowledge to the next level.

Discover new tactics, learn from industry experts, and gain valuable insights that can help you succeed in your career.
Don’t miss out on this opportunity to improve your skills and stay ahead of the competition. Unlock the content now and start your journey towards success.

Foundations

Welcome! If you want to improve your marketing strategy and persuade users to take the desired action, this content is for you. It will help you understand the fundamental principles of achieving successful conversions that can withstand the test of time.

You’ll be empowered to take control of your own marketing destiny and apply your knowledge for sustained success.

So, let’s start by learning the necessary basics and exploring the 4 major areas, or “levers,” that can help you achieve your conversion goals.

Positioning

As a professional in our industry, you know the importance of staying up-to-date on the latest trends and strategies.
That’s why we invite you to unlock exclusive content and insights that will help you take your skills and knowledge to the next level.

Discover new tactics, learn from industry experts, and gain valuable insights that can help you succeed in your career.
Don’t miss out on this opportunity to improve your skills and stay ahead of the competition. Unlock the content now and start your journey towards success.

Value proposition

As a professional in our industry, you know the importance of staying up-to-date on the latest trends and strategies.
That’s why we invite you to unlock exclusive content and insights that will help you take your skills and knowledge to the next level.

Discover new tactics, learn from industry experts, and gain valuable insights that can help you succeed in your career.
Don’t miss out on this opportunity to improve your skills and stay ahead of the competition. Unlock the content now and start your journey towards success.

Positioning

Are you struggling to stand out in a crowded marketplace? Have you ever wondered what makes people choose one brand over another? In this video, we’ll explore the concept of positioning and how it can help you differentiate your brand from the competition.

By defining your brand’s position in the marketplace and in the mind of the consumer, you can tap into the emotional aspects of your product or service and increase your chances of success. Join us as we dive into real-world examples and practical tips for finding your unique value proposition and positioning in your industry.

Next

VALUE PROPOSITION

In today’s noisy marketplace, cutting through the clutter is key to reaching potential customers. The solution? A solid value proposition that clearly communicates what your product or service is about, what makes it unique, and why customers need it now. In this video, we’ll explore the importance of a value proposition and how to create one that stands out from the competition.

Next

THE OFFER

In this video, we’ll explore how offering products and services is only half the battle. The real challenge is creating an ideal offer that’s a no-brainer for customers while also being profitable for the business.

We’ll look at how small tweaks to an offer can make a huge difference in the perception of value, and how targeting different potential customers with tailored content can lead to increased conversions. Join us as we delve into the importance of crafting an irresistible offer.

Next

The Offer

As a professional in our industry, you know the importance of staying up-to-date on the latest trends and strategies.
That’s why we invite you to unlock exclusive content and insights that will help you take your skills and knowledge to the next level.

Discover new tactics, learn from industry experts, and gain valuable insights that can help you succeed in your career.
Don’t miss out on this opportunity to improve your skills and stay ahead of the competition. Unlock the content now and start your journey towards success.

FUNNELS

As a professional in our industry, you know the importance of staying up-to-date on the latest trends and strategies.
That’s why we invite you to unlock exclusive content and insights that will help you take your skills and knowledge to the next level.

Discover new tactics, learn from industry experts, and gain valuable insights that can help you succeed in your career.
Don’t miss out on this opportunity to improve your skills and stay ahead of the competition. Unlock the content now and start your journey towards success.

LANDING PAGE OPTIMISATION

Your home page is the first impression a visitor may get, and the introduction into the rest of your content. It should serve as the image of your business and promote interest in what you have to offer.

Today’s consumers expect to be able to book accommodation or different services (car rentals, massajes, stylist) online and many prefer it over calling or emailing for availability.

Next

LANDING PAGE OPTIMISATION

Your home page is the first impression a visitor may get, and the introduction into the rest of your content. It should serve as the image of your business and promote interest in what you have to offer.

Today’s consumers expect to be able to book accommodation or different services (car rentals, massajes, stylist) online and many prefer it over calling or emailing for availability.

Next