Anatomy of a homepage.
- Phone number
- Currency options
- Web language selection
- Main headline
- Supporting headline
How to create a E-COMMERCE HOMEPAGE
What elements would you need?
- Value proposition.
- Select hero image.
- Use clear CTA.
- Benefits.
- The push to “buy now”.
- Contact information.
- Prominent navigation menu.
- Display most popular products/services.
- Social Proof.
- Offer currency options.
Value proposition
Describe a unique experience to appeal to your customers’ emotions, this will help you get their attention more easily so you can attract a highly targeted audience to your site.
Why is this a good value proposition example?
- Is memorable: It can be easily remembered and communicates a unique benefit (massages at home)
- Is focused in the client: Shows a benefit that customers value
Select hero image
Nothing conveys the experience of your business more effectively than photos and videos.
90% of information is conveyed visually
Display most popular products
Keep in mind that certain products/services of your website are more popular than others and you want those to receive more attention than less important ones.
Popular or heavily promoted products should be displayed on the home page.
Popular or heavily promoted products should be displayed on the home page.
Benefits
Benefit statements explain how you are solving a problem that your prospects have. Ask yourself “What do my potential customers need?”, then write down one sentence solutions to those needs.
- The “continue shopping” button is technically a call-to-action, but the page’s primary CTA should be the “checkout” button. So make sure “continue shopping” is less conspicuous.
The push to “buy now”
Urgency comes into play when shoppers feel the need to act immediately.
Contact information
It’s essential to make the contact information as easy as possible for your customers to contact you however they prefer.
- Show the subtotal of the purchase (the sum of all of the items in the cart).
- Then show the final total (the sum of the subtotal plus shipping, taxes, and other fees).
Prominent navigation menu
Many users ignore the content of a website and go directly to the navigation menu, for this reason it should be one of the most notable elements.
Social Proof
This lends more voice to your homepage, which can help a lead feel more comfortable, and that he is in the right place to get what he is looking for.
Use clear CTA
A prominent CTA bottom is one of the most essential parts of an online commerce.
Offer currency options
It is a global world, if you offer your product to a New Zealand buyer in euros, you will cause friction.
